#Instafamous: Maintaining an Inspiring Instagram Aesthetic

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You’ve seen them – the fashion bloggers whose Instagram feeds are basically art galleries. Everything goes together effortlessly and every post racks up millions of likes. Though we can’t guarantee our tips will make you #instafamous, we can promise they’ll make your feed look cohesive, inspiring, and beautifully crafted for all of your followers!

Here’s how to maintain an aesthetic Instagram “theme”.

The Basics

The Best Apps for:

Filters: VSCO

Basic Edits (brightness, contrast, rotation, etc): Afterlight

GIFs: Boomerang

Photoshopping (teeth whitening, red eye): Facetune



Wearing a cute outfit? Ask a friend or your certified “Instagram Boyfriend” to snap a pic of your look! This is a great way to express your personal style and allow people beyond your office  to see your fashionable outfit of the day. If you’re a fashion blogger, then this a great way to build your brand and showcase your style.

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Flat Lay

Step One: find a cute table or even a white sheet. Step Two: Spill. Lay out your bag essentials: your morning coffee, newspaper, or your latest spoils from an online shopping adventure. Step 3: Take a snapshot!

Snapping an aerial pic of your favorite things is a great way to get a lot of likes on Instagram and curate an amazing feed.

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Good Eats

The classic food pic. Search for good lighting and arrange your food to make it look its most delicious!

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No shame in a classic selfie! Show off your latest favorites from Sephora and smile!

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Random Tips

  • Post between 4 PM and 10 PM. This is a good window because people are getting off work and checking their feeds! Try not to post after a lot of people have gone to bed. We won’t count the inevitable tipsy bar selfie.
  • Try to post photos of yourself strategically – post them evenly so that there’s a balanced amount of photos with you in it and photos of things like food, flat lays, etc.
  • Perfect your bio – this is the first thing people see. Organize it into multiple rows, add emojis, and add your blog or website! This allows people to connect with you more easily.
  • If you want to use your Instagram solely for business purposes, switch to an “Business Account”. All you need is a Facebook page for your business or blog and people will be able to seamlessly connect with you through Instagram! It also allows you to add a very chic tagline to your page. Some examples are “Blogger”, “Public Figure”, and more, depending on your profession.
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Erin McDowell

Erin is a sophomore at Elon University. She is majoring in Strategic Communications with a minor in Digital Art. Her likes include Jane Austen novels, movies she's seen a million times, traveling, and Mexican food.

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